| A | B |
|---|
| Cultural Consultant | (47) Someone the ethnographer gets to know in the field, who teaches him or her about their society and culture, aka informant. |
| Emic | (47) The research strategy that focuses on native explanations and criteria of significance. |
| Etic | (47) The research strategy that emphasizes the observer's rather than the natives' explanations, categories, and criteria of significance. |
| Genealogical Method | (46) Procedures by which ethnographers discover and record connections of kinship, descent, and marriage, using diagrams and symbols. |
| Informed Consent | (53) An agreement sought by ethnographers from community members to take part in research. |
| Interview Schedule | (45) Ethnographic tool for structuring a formal interview. A prepared form (usually printed or mimeographed) that guides interviews with households or individuals being compared systematically. Contrasts with a questionnaire because the researcher has personal contact and records people's answers. |
| Key Cultural Consultants | (46) An expert on a particular aspect of local life who helps the ethnographer understand that aspect. |
| Life History | (46) Of a cultural consultant; provides a personal cultural portrait of existence or change in a culture. |
| Longitudinal Research | (50) Long-term study of a community, society, culture, or other unit, usually based on repeated visits. |
| Participant Observation | (42) A characteristic ethnographic technique; taking part in the events one is observing, describing, and analyzing. |
| Sample | (45) A smaller study group chosen to represent a larger population. |
| Survey Research | (52) Characteristic research procedure among social scientists other than anthropologists. Studies society through sampling, statistical analysis, and impersonal data collection. |
| Variables | (52) Attributes (e.g., sex, age, height, weight) that differ from one person or case to the next. |
| (EXTRA) Complex Societies | Nations; large and populous, with social stratification and central governments. |
| (EXTRA) Random Sample | A sample in which all members of the population have an equal statistical chance of being included. |
