| A | B |
| relative risk | probablility of unfavorable outcome when exposed to factor, compared to people who aren't exposed |
| absolute risk | actual probability of unfavorable outcome when exposed to factor |
| placebo effect | subjects respond to placebo as if it were real treatment. |
| control | eliminating sources of bias or error |
| refereed journal | professional pub. that pub. articles after they have passed peer review process. Info in them more credible than from onon-refereed sources |
| objective data | quantifiable observations that would be same, no matter who measuring. |
| subjective data | observations that are not standardized. Each observer could interpret or report ths same ob. in different way |
| adversarial method | determine desired outcome or conclusion, select evidence, present argument and make judgement. Useful in court for prosecuting and defending attornesy, but not scientific thruths |
| testimonial | declaration or recommendation by person. Test. regarding things that can readily be studied by scientific methods are less credible than actual scientifc findings. |
| Bias | influence resluts b/c what we want or think should happen (may also be paid to) |
| nutrition facts | established thru scientific method |
| nutrition misinformation | involves erroneous facts of misinterpretation |
| food faddism | dietary practice based on exaggerated belief in effects of nutrition on health disease |
| food quackery | promotion for profit of special foods or supplements w/false or misleading or therapeutic claims |
| health fraud | similar to faddism and quackery, yet is deliberate and done for gain |
| unproven | means questionable: Its has not been shown to be safe. It has not been shown to be more effective than doing nothing (efficacy) |