| A | B |
|---|
| typography | The study of type and its characteristics |
| typeface | design for a set of characters |
| serif | these fonts have a small cross-stroke and the top or bottom of most letters |
| sans serif | does not have extra cross-strokes |
| scalable | fonts that can be resized without distortion |
| points | measurement of font size |
| x-height | the height of the main body of a lower case letter |
| cap-height | the height of uppercase letters of a font |
| ascender | the part of lower case letters that extends above the x-height |
| descender | the part of lower case letters that extends below the baseline |
| bowl | the rounded space within letters such as b and Q |
| serif | the short cross strokes of some typeface |
| conventional | Serif, small x-height, tall extenders & descenders |
| contemporary | Sans serif, high x-height, short extenders and descenders |
| dignified | Serif, bowls and vertical letterforms slightly narrowed |
| friendly | Rounded bowls and letterforms |
| bold | heavier stroke,-headings, subheads |
| 6 picas | 1 inch |
| 12 points | 1 pica |
| 72 points | 1 inch |
| kerning | reducing or adding space between letter pairs |
| tracking | adjusting space in a string or block of text |
| leading | vertical space alloted to a line of type |
| font | a specific typeface combined with variations such as style, size and spacing |
