| A | B |
|---|
| Market intelligence | company's existing and projected sales data are a part of this |
| Test marketing | occurs in MANY geographic area at a time |
| concept-testing | This often occurs BEFORE products are ever introduced to see if the IDEA is a good one |
| consumer panel | this may be composed of a cross-section of people or people who share common characteristics |
| federal government | major source of data on future economic trends such as inflation |
| Arbitron | This company specializes in media research |
| privacy | THIS is a public concern about marketing research |
| marketing research | obtaining information about customers’ preferences, opinions, and habits |
| Gallup Consulting® | example of a group that specializes in marketing research especially politics |
| market intelligence | area of marketing research is concerned with size and location of a market, competition, and segmentation AKA market research |
| sales | One way to measure the success with a product is by looking at the product’s potential THIS |
| Quantitative | research gathers information from large segments of people and relies heavily on surveys to gather mostly NUMERIC data |
| marketing research | A company can likely avoid having a new product fail by doing appropriate |
| Attitude research | focuses on studying consumer opinion research polls to learn how people feel about certain products or ideas. |
| economic forecasting | Companies that provide businesses with demographic and economic information about every county and state help provide THIS to businesses |
| blind test | product research that allows a product or package to be evaluated without knowledge of brand names |
| sales penetration | This is also known as market share |
| collecting data | what a company is actually doing when it offers special rewards for customers who fill out a preferred member application |
| economic forecasting | Predicting future economic conditions in particular geographic areas |
| SRDS | publishes media rates and data for advertising industry |
| database | a collection of related information about a specific topic |
| marketing information systems | methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads |
| people meters | measurement information on TV sets |
| marketing research | gathering, recording, and analyzing information about consumer behavior and sales |
| customer relationship management | database marketing |
| product research | evaluation of such topics as package design |
| media research | THIS focuses on the effectiveness, selection, frequency, and ratings of things like TV, Radio, newspaper |
| sales forecasting | an estimate of a product’s future sales |
| global marketplace | increased international competition for U.S. companies is a result of this |
