| A | B |
|---|
| Balance | When graphics do not overpower text and the page is not too heavy on the one side or the other. |
| Proximity/Unity | The distance between elements on a page. Used to demonstrate a relationship or lack of a relationship between elements. |
| Alignment | Justification of elements. Related items should be justified the same to emphasize their relationship to each other. |
| Repetition/consistency | Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics. |
| Contrast | The use of size and color to emphasize the most important elements on a page. |
| White Space | The blank or negative space on a page that is used to give the reader's eyes a break. |
| Age | How old is the audience you are targeting? |
| Educational Background | What is the general education level of the target audience? |
| Interests | Is there commonality among the group members. |
| Group Memberships | Does the audience share similiar membership? |
| Business Card | A publicatrion that contains contact information for a business or individual. |
| Letterhead Stationery | Used by businesses, organizations, or individuals to communicate a message and relay contact information. Has a heading at the top and sometimes at the bottom. |
| Flyer | Used to advertise a one-time upcoming event such as a play or PTSA meeting. |
| Brochure | Used to inform or advertise, such as a description of a group or pathways within each career cluster. |
| Newsletter | Used to provide informational updates to a specific club, group, or organization on a regular basis - weekly, monthly or quarterly. |
