| A | B |
|---|
| Generate Ideas | Observing, researching, and thinking creatively. |
| Screen Ideas | Review all the ideas to see which is best and most profitable. |
| Business Analysis | Determining if the new product is appropriate for the business. |
| Product Design | The stage where the idea is converted into reality. |
| Prototype | A working model of the actual product |
| Creativity | The ability to produce something new |
| Competitive Advantage | An aspect of the product that is better than the competitors' products |
| Production | The step in which the good is manufactured in large quantities. |
| Test Marketing | Introducing the new product to a small portion of the target market. |
| Introduction | Introducing the product to the full market |
| Evaluation | Determining how the new product is doing in the marketplace |
