| A | B |
|---|
| outsource | to hire another company to do certain activities for them |
| strategic alliances | when 2 companies join together for a project |
| innovation | creativity, to make something new |
| demographics | charactteristics of a population |
| trade magazines | periodicals published for a business or industry |
| specialty magazines | target people with interests in sports, camping, fashion, etc. |
| trade shows | a place where vendors can introduce new items and promote products |
| goodwill | loyalty |
| franchise | a legal agreement to start a business in the name of a recognized company |
| franchisee | buyer of a franchise |
| franchiser | seller of a franchise |
| business broker | someone who brings buyers and sellers together |
| technology | the main trend that affects business todya |
