| A | B |
|---|
| Segment | subgroup of a larger market |
| Responsibility not to harm another individual | social responsibility |
| Protects health & safety of workers | OSHA |
| Quality of being reliable | Responsibility |
| Philanthropy | Actions that improve human welfare |
| Not enough resources to meet needs | scarcity |
| NOT part of natural resources | labor |
| NOT part of manufacturing | Farmers |
| Term for labor | human resources |
| Willingness to start a new business | entrepreneurship |
| Utilities necessary for a modern economy | infrastructure |
| Part of mktg. mix relating to ads | promotion |
| Business owned by two people | partnership |
| use of tools to improve human life | technology |
| Manufactured products used to make final products | Capital goods |
| mass market | all willing buyers |
| Want | desire not necessary for survival |
| production | activity involved in making a product |
| mktg. function relating to $$$'s | finance |
| personal communications with customers | selling |
