| A | B |
|---|
| Brand | All the combined impressions and experiences associated with a particular company, good or service |
| Licensed Merchandise | Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer |
| Owned- goods service | A product that involves repairing or changing a good that the consumer has already purchased |
| Perishability | A product’s ability to withstand being stored |
| Quality | The degree of excellence of a good or service – how good it is |
| Rented- goods service | A product that involves giving consumers limited use of a good for a certain period of time |
| Separability | A product’s ability to be considered apart from its provider |
| Smoothing | Offering consumers a discount for purchasing products that otherwise would go to waste |
| Venues | Buildings or places where sports and events occur |
| 10. Product/service management | a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities |
