| A | B |
|---|
| embargo | govt. order that prohibits trade |
| Russia | NOT part of SE Asia |
| small businesses entering global marketplace | NOT a concern regarding globalization |
| Mkt. made up of groups with different needs/wants | market diversity |
| Important decision for marketer | Choosing a target mkt. |
| NOT a pricing strategy | decisions about publicity |
| product decision | quality, quantity, warranties |
| promotional decision | customer service |
| promotional decision | design/layout of stores |
| place decision | transportation, warehousing, inventory control |
| You can buy any Model T you want | Your Model T will be black |
| Target Mkt. for Silly Putty | children |
| market niche | Cheerleader shoes |
| market segment has | similar characteristics |
| geographic, demographic, psychographic | consumer market segments |
| Coat manufacturer concerned about | Avg. winter temperature |
| age, gender, ethnicity | demographic segmentation |
| education, luxuries, recreation | purchases of wealthy people |
| $$'s left after taxes and needs have been paid for | discretionary |
| geographic location & Census | resources to determine wealthy residents |
