| A | B |
|---|
| advertising | informing consumers about products and encouraging them to buy |
| bait and switch | illegal sales technique, advertise and then persuade consumers to buy something moire expensive |
| banner ads | internet ads that span the top, bottom or sides of a web page |
| branding strategy | carrying well-known brands to attract customers who are loyal to those brands |
| comparison shopping | checking prices from different sellers to get the best deal |
| cost-plus pricing | setting a price based on production cost plus mark-up |
| cost-push inflation | rising prices as a result of rising production costs |
| cost-recovery pricing | setting an introductory price high to recover costs |
| customer loyalty program | program designed to encourage repeat customers by giving incentives |
| deception | false or misleading claims about the quality, price, or purpose of a product |
| deflation | decrease in the general level of prices for goods and services |
| demand pull inflation | higher prices resulting from consumers want to buy more than what can be supplied |
| direct advertising | distribution of product information directly to consumers |
| discount pricing | offering the lowest everyday price possible |
| disinflation | rising prices with the rate of increase slowing down |
| economizing | saving as much as possible and spending money only when necessary |
| emotional buying | purchasing products based on desire rather than logic |
| hyperinflation | rapidly rising prices that are out of control |
| impulse buying | purchasing something on the spur of the moment with no planning |
| inflation | increase in general level of prices for gods and services |
