| A | B |
|---|
| Business Card | is a publication that contains contact information for a business or individual |
| Brochure | used to inform or advertise, such as a description of the AP program at a school or the pathways within each career cluster |
| Newsletter | used to provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly |
| Flyer | used to advertise a one-time upcoming event such as a play or PTSA meeting |
| Letterhead | implies the use of a heading at the top and sometimes also at the bottom of a letter |
| Target Audience | Age, Education Background, Special Interests, Group membership |
| Balance | graphics don’t overpower text and the page is not too heavy on one side or the other |
| Contrast | the use of size and color to emphasize the most important elements on a page |
| Proximity | the distance between elements on a page |
| Unity | Used to demonstrate a relationship or lack of a relationship between elements |
| Alignment | justification of elements. Related items should be justified the same to emphasize their relationship to each other |
| Repitition | consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics |
| White Space | the blank or negative space on a page that is used to give the reader’s eyes a break |
