| A | B |
|---|
| personality | Culture is best described as society's THIS |
| cultural gatekeepers | In the cultural production process, the people who control the flow of information between producers and customers |
| the 80/20 rule | how a minority of a product's users make up a majority of sales of that product |
| avatar | visual identity in an online game etc |
| sensation | The immediate response by our eyes, nose, mouth, or fingers to such basic stimuli as light, color, sound, odor, and texture |
| time poverty | always rushed for time even though many people have opportunities for leisure |
| problem recognition | first stage in the cognitive decision-making process |
| landscape theme | retailer that uses a simulated outdoor environment |
| subculture | a group whose members share beliefs and common experiences that set them apart from others |
| Evaluative criteria | dimensions used to judge the merits of competing options |
| social identity | that part of the self that our group membership defines |
| rite of passage | A special ritual marking a person's change in social status |
| Self-esteem | refers to the positivity of a person's self-concept. |
| acculturation agents | People and institutions that teach the ways of a culture |
| Norms | usually dictate what is right or wrong, acceptable or unacceptable |
| cognition | the first step in the standard learning hierarchy approach |
| Texas and California | More than fifty percent of all Hispanic Americans are concentrated in just 2 American metropolitan areas. |
| corrective advertising | When a company must inform consumers that its previous advertising messages were wrong or misleading |
| extended self | concepts of the self that includes one's possessions like Sponge Bob's Pants |
| teenager | entered the general American vocabulary in the 1950s |
| cognitive decision-making | decision making used for buying an unfamiliar product that carries a fair degree of risk |
| Discretionary income | the money available to a household over and above that required for a comfortable standard of living |
| phishing | an example of THIS would be email asking to help a distant relative in Kenya by sending bank account information to transfer a small amount of funds |
| spendthrifts | love buying everything in sight |
| ideal self | a person's conception of how she/he would like to be |
| consumer confidence | Consumers' beliefs about what the future holds |
| demographics | segmenting a population by age and gender |
| co-consumers | Others who are present in a consumer's physical and social environment when purchases are made |
| universal values | Honesty, trustworthiness, fairness, and justice are all THESE with which people in a culture judge what is right and what is wrong |
| frugalistas | refers to consumers who refuse to sacrifice style but who achieve that style on a budget? |
| Classical conditioning | first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals |
| homogamy | tend to marry people in a similar social class to our own |
| Profane consumption | occurs with objects and events that are considered to be ordinary and everyday. |
| attitude | A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues |
| affect, behavior, and cognition | A, B, Cs" of the ABC model of attitudes |
| Gestalt | roughly means whole, pattern, or configuration |
| consumer | a person who identifies a need or desire, makes a purchase, and then disposes of a product |
| observational learning | occurs when an individual watches the actions of others and notes the reinforcements they receive for their behaviors |
| incidental learning | learning is so casual as to be unintentional. |
| surrogate consumer | a marketing intermediary retained by a consumer to guide what that consumer buys. |
| business ethics | Rules of conduct that guide actions in the marketplace |
| knowledge | function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning |
| operant conditioning | Another name for instrumental conditioning |
| habitual decision making | A consumer who uses a few simple decision rules to arrive at a purchase decision |
| purchase environment | includes the shopping experience, point-of-purchase stimuli, and sales interactions |
| perception | The process by which people select, organize, and interpret sensory information |
| consumption situation | includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel. |
| self-concept | summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities |
| perceived risk | The higher of THIS, the higher the level of product involvement as the consumer makes the decision |
| word-of-mouth | Product information that is transmitted by individuals to individuals |
| materialism | The importance people attach to worldly possessions |
| impression | refers to a view or exposure to an advertising message. |
| Learning | refers to a relatively permanent change in behavior that is caused by experience |
| consumer behavior | the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires |
| laggards | group is very slow to adopt new products and constitutes one-sixth of the population |
| trade dress | Some color combinations come to be so strongly associated with a corporation |
| Fashion | a particular combination of attributes within a style, trend, or fad |
| psychographics | consumers' lifestyles and personalities |
| persuasion | An active attempt to change attitudes |
| exposure | When a stimulus comes within the range of someone's sensory receptors |
