| A | B |
|---|
| identification | accepting the attitudes of another person or group as one's own |
| inoculation effect | developing resistance to persuasion through practice in defending one's beliefs |
| self-justification | need to rationalize one's attitude and behavior |
| persuasion | direct attempt to influence attitudes |
| counterattitudinal behavior | process of taking a public position that contradicts one's private attitude |
| brainwashing | means of changing attitudes involving psychological games and physical torture |
| prejudice | deciding what someone will be like before you actually meet him or her |
| cognitive dissonance | experience of conflicting thoughts, attitudes, beliefs, or feelings |
| heuristic | shortcut that may lead to a solution |
| sleeper effect | delayed impact on attitude change of a persuasive communication |
| self-concept | how we see or describe ourselves |
| boomerang effect | attitude or behavior change opposite of the one the persuader desires |
