| A | B |
|---|
| agents | Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them. |
| BRICK-AND-CLICK: | A business that has both a brick-and-mortar business and an online store. |
| BRICK and MORTAR: | Refers to businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise. |
| BROKERS | Negotiates the sale of the product then allows the seller to accept or reject the prospective buyer’s offer. |
| bulk breaking | The wholesaler takes delivery in large amounts and then breaks it down and delivers it in much smaller amounts. |
| channel | A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor). Means employed to distribute goods or services from producers to consumers. |
| CHANNEL BREADTH: | The number of outlets available to consumers. |
| channel intensity | Refers to the number of intermediaries present in the distribution or marketing channel. |
| channel length | The total number of channel members in a channel of distribution. |
| CHANNEL MANAGEMENT: | Processes by which marketers ensure that products are distributed to customers efficiently and effectively. A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels |
| channel members | Businesses or individuals who assist in moving goods and services from the producer to the consumer. |
| CHANNELS OF DISTRIBUTION | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user. |
| consumer goods | Tangible items produced for personal use. |
| CONSUMER GOODS AND SERVICES: | Products produced for personal consumption. |
| CONTRACTUAL EFFICIENCY | Channel intermediaries have to optimize the number of exchange relationships required to complete a transaction. |
| DIRECT DISTRIBUTION | A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user. |
| DISINTERMEDIATION | The elimination of intermediaries, or middlemen, that result in the transfer of products directly from the producer to the ultimate consumer. |
| DISTRIBUTION | A marketing/business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services. The process or activity by which income is divided among resource owners and producers. A career that involves performing the activities involved in moving or transferring the ownership of goods or services from producers to consumers. |
| DISTRIBUTION CENTER | a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers; unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage |
| DISTRIBUTION CHANNELS | Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
| DISTRIBUTION INTENSITY | The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns). |
| DISTRIBUTION PATTERNS | form, grouping, lineup, method, ordering, organization |
| DISTRIBUTION PROCESS | All the steps involved in the physical movement or the transfer of ownership of a good or service from the producer to the consumer. |
| distribution system | The combination of distribution activities that a company uses to distribute its goods or services. |
| distributor | A channel member who helps to sell a business’s products; usually a wholesaler. |
