| A | B |
| Divergent thinking | Pursuing multiple solutions to a problem |
| Convergent thinking | Looking at only the one "right" answer |
| Functional fixedness | Inability to look at using objects in a different way |
| Skill memory | Procedural memory |
| Primacy effect | tendency to remember the first thing you learned in a sequence |
| Recency effect | tendency to remember the last thing you learned in a sequence |
| Recall | Pulling information from your memory |
| Recognition | Matching something presented with something already stored in your memory |
| Memory traces of sounds | Endure longer than visual stimuli traces |
| Elements of the information processing model | sensory, working, long-term, encoding and retrieval |
| Photographic memory | Eidetic imagery |
| Smallest units of sound in language | Phonemes |
| Episodic memory | Auto-biographical memory |
| Sensory Memory | Storage spot for initial environmental stimuli |
| Maintenance rehearsal | Practicing new information in order to put it in short term memory |
| Noam Chomsky | LAD- language acquisition device |
| Semantic memory | Remembering basic general knowledge |
| Long-term potentiation | Increased synaptic action between neurons |
| Humanistic Psychologist | Rogers |
| Representativeness Heuristic | May employ stereotypes about how certain people behave |
| Chunking | Putting information into blocks in order to remember it better |
| Loci Method | Associating material with a place or location in order to recall it better |
| Encoding, storage, retrieval | Stages of information processing |
| Proactive interference | Old information interferes with your ability to learn new information |
| Retroactive interference | New information interferes with your ability to recall previously learned information |
| Advantage of heuristic devices | Quick! |
| Echoic memory | Ability to briefly remember something you just heard |
| Selective attention | Being able to focus on one stimulus out of many |
| +/- 7 | The capacity of short term memory |
| Encoding specificity | Improved ability to remember things when retrieved in the same environment that first experienced |
| Misinformation effect | Ability of suggestion by others to alter your memories |
| Ebbinghaus | Psychologist who studied the curve of forgetting |
| Hippocampus | Area of brain primarily responsible for memory |