| A | B |
|---|
| sports industry attracts | spectators & participants |
| sports media | radio baseball game |
| team wins some, loses some | inconsistent |
| sports-event products | combo of goods & services |
| brand image | great MLB park = Wrigleys |
| name-mascot-logo maintains | brand awareness |
| to create brand awareness | distribute licensed merchandise |
| team related factors that affect brand equity | performance-coaches-star athletes |
| basis for licensing process | trademarked property |
| licensed product | NASCAR earrings |
| royalties | % of actual sales |
| sports marketers have an advantage | sports is universally appealing |
| celebrity endorses event | attends grand opening |
| celebrity uses product and discusses effectiveness on Ad | testimonial |
| celebrity in ad drinking Coke, wearing Nike clothes | cross-promotion |
| athlete can be unusally effective | promoting product tied to their own sport |
| naming rights to sports facility | potential to maxmize exposure |
| colleges sell naming rights to | help pay for construction |
| direct mail campaigns are designed to | prompt call to action (buy something) |
| Coke is only sponsor of an event | exclusive sponsor |
| relationship between sponsor and sports entity (team) | partnership |
| info about sponsorship cost & mktg opportunities | included in sponsorship proposal |
| positioning your company to be perceived as a sponsor although you are not | ambush marketing |
| teams wants to renew interest of fans | redesign logo - uniforms |
| important when designing team's logo | team colors and name |
| watermarked tickets helps prevent | counterfeiting tickets |
| arena football games | affordable ticket prices |
| Mark takes family to ballgames | time spent with significant others |
| many fans attend games for this reason | entertainment |
| telephone orders | write down detailed information |
| 1st step on telephone ordering | get customers name |
| important when taking telephone orders | repreat info. to customer |
