| A | B |
|---|
| sporting goods businesses gather info | to identify trends |
| to know what websites people view | check clickstream data |
| secondary source of sports/event info | demographic reports |
| to obtain info about a population in a geo. location | use govt. report - Census |
| sports/event promoters can use this source of information | internet |
| what info can be obtained from monitoring sales invoices | customer profiles |
| monitor internal records to | analyze product performance |
| good internal source of mktg. info. | sales record |
| internal report related to customer satisfaction | comment cards |
| type of info to maintain about your competitors | their price list |
| important to maintain info about the competitors | advertising media |
| mktg. info. can be obtained from | spectators |
| appropriate for obtaining primary mktg. info.about band's new album | concert attendees |
| swim club obtains primary info. by | surveying club members |
| good way for pro team to learn about target market's needs and wants | obtain info from fans in a proactive and systematic manner |
| why do event organizers develop production schedules | to outline all activities needed to prepare/stage the event |
| h.s. team wins postseason playoff and proceeds to the regional | ex. of multi-stage tournament |
| Why important to think ahead about how to monitor your project | to make sure project's quality does not suffer |
| define your project precisely to | achieve your objectives |
| what should business anticipate when developing project plan | change |
| true statement about a project plan | you can mentally walk thru your project from start to finish |
