| A | B |
|---|
| marketing | the process of developing, promoting, and distributing products to satisfy customers' needs and wants |
| products | goods and services, both of which have monetary value and satisfy customers' needs and wants |
| goods | the kinds of things you can touch or hold in your hand |
| services | the kinds of things you can't physically touch; tasks performed for a customer |
| exchange | when something is sold in the marketplace |
| utility | the attributes of a product or service that make it capable of satisfying consumers' wants and needs |
| form utility | changing raw materials or putting parts together to make them more useful; dealing with making or producing things |
| place utility | having a product where customers can buy it |
| time utility | having a product available at a certain time of year or a convenient time of day |
| possession utility | the exchange of a product for some monetary value |
| information utility | communication with the consumer |
| benefits | privileges, or monetary payment beyond salary or wages, that go with a job |
| occupational area | a category of jobs that involves similar skills and aptitudes |
