| A | B |
|---|
| MARKETING | PROCESS OF PLANNING, EXECUTING AND PRICING |
| DISTRIBUTION | INVOLVES DETERMINING HOW TO GET PRODUCT TO CUSTOMERS |
| PRICING | SETTING AND COMMUNICATING VALUE |
| PROMOTION | COMMUNICATING INFO ABOUT PRODUCTS AND SERVICES |
| TARGET MARKET | SPECIFIC GROUP THAT HAS SIMILAR WANTS AND NEEDS |
| MARKETING MIX | BLENDING OF FOUR MARKETING ELEMENTS-PRODUCT, DISTRIBUTION, PRICE AND PROMOTION |
| MARKETING ORIENTATION | RESEARCH NEEDS OF CUSTOMERS |
| FINAL CONSUMERS | PERSONS WHO BUY PRODUCTS AND SERVICES FOR THEIR OWN USE |
| BUSINESS CONSUMERS | COMPANIES THAT BUY PRODUCTS FOR RESALE |
| BUYING MOTIVES | REASONS FOR CONSUMER PURCHASES |
| MARKETING RESEARCH | FINDING SOLUTIONS TO PROBLEMS THROUGH RESEARCH |
| PRIMARY RESEARCH | PURE RESEARCH, SPECIFICALLY TO FIX A PROBLEM |
| SECONDARY RESEARCH | APPLIED RESEARCH;SEARCHING FOR ANOTHER RESULT AND THIS IS ACCIDENTALLY FOUND |
| BASIC PRODUCT | SIMPLEST FORM OF THE PRODUCT |
| PRODUCT FEATURES | IMPROVEMENTS ON THE PRODUCT |
| BRAND NAME | UNIQUE ID FOR CO. PRODUCTS |
| PACKAGING | PROTECTS AND SECURES PRODUCT |
| GUARANTEE | CO WILL REPAIRE, REPLACE OR PROVIDE A REFUND |
| INTANGIBLE | NO PHYSICAL FORM |
| INSEPARABLE | SERVICES MUST BE CONSUMED AT THE SAME TIME PRODUCED |
