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Vocabulary from "The Challenges of Advertising"

AB
advertisemake something known generally in public, especially in order to sell it
appealbe attractive or interesting
challengesomething that needs great mental or physical effort to be done well
consumera person who buys goods and services for their own use
convincecause someone to believe or do something
creativeproducing original and unusual ideas
persuadecause someone to do or believe something, especially by explaining why they should
onlineon the Internet


Emeritus Professor
ESL Dept., Palomar College

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