| A | B |
|---|
| Business Plan | map for beginning/growning a business |
| Mission | clear, broad statement describing purpose |
| Goals | general statements of what to achieve and accomplish |
| Objectives | specific time sensitive items to measure achievements |
| Market analysis | describes condition of industry and forcasts 3-5 years |
| Target market | who is your services/product for |
| Focus Groups | Group to consume product and provide feedback |
| Survey | questionnaire about interest in products |
| Organizational chart | clear managerial structure |
