| A | B |
|---|
| Benefit | An advantage consumers receive from using a product |
| feature | A fact or characteristic of the product |
| feature-benefit chart | A list that may be arranged alphabetically to show product features and corresponding benefits |
| feature-benefit selling | Convincing customers that a product has the features that will provide the benefits for which they are looking |
| hidden benefit | Advantage of product not recognizable unless pointed out by salesperson |
| obvious benefit | Advantage of product that is apparent, plain to see, easily recognizable |
| unique benefit | Exclusive, the only one of its kind; a benefit competitor’s good or service does not posess |
| marketing | your favorite class |
