| A | B |
|---|
| Building goodwill | some companies try to do THIS by advocating for change, taking a stand in the community, providing information, etc |
| News releases | The format for these stays the same with every announcement released |
| loyalty marketing programs | stores offer regular customers store checks(rewards) tied to the amount of items they purchase per quarter |
| Other Businesses | Business spend more money on promoting this group than to consumers |
| incentives | consumer promotion that has a contest attached |
| promotional allowance | is a special price discount that is given to wholesalers and retailers for doing promotions |
| publicity | The business often has the least control over this kind of promotion |
| deal | selling items together for one price is what type of promotion |
| sales promotion | the coordination of all of the marketing activities OTHER than advertising, publicity, and personal selling |
| Advertising | the type of nonpersonal, paid-for, mass promotion that can use a variety of media |
| Promotional Mix | the cost-effective combination of advertsing, publicity, sales promotion, and personal selling strategies |
| Kiosk | a stand-alone display |
| Sales Forces Promotion | an award given to managers and employees who meet or exceed their company’s set sales quotas |
| Sample | small box of an item to TRY |
| Publicity | gaining news articles about something the comapny is doing is a part of this form of promotion |
| tie-in | Two companies combine their promotional resources to create a campaign that increases sales for both companies |
| trade | Sales promotion activities targeted at manufacturers, wholesalers, and retailers |
| Personal selling | involves communicating directly with customers thru various one on one means |
| Publicity | Costs less(free) than other forms of promotion |
| publicity | news presentations that create awareness of an organization in the market place is what category of promotion |
| sales promotion | incentives that encourage customers to buy like coupons, rebates, sweepstakes, etc. |
| slotting allowance | money a manufacturer pays a retailer for shelf space |
| advertising | form of paid for promotion like TV, Radio, Billboard |
| news release | a story sent to the media |
| social media | interactive electronic media sites that are targeted toward people with similar interests |
| push policy | type of promotion aimed at retailers to try to get them to carry the product |
| institutional promotion | Type of promotion to create a favorable image but not necessarily to sell products |
| premium | give aways of low cost items to consumers for free or little cost |
| sponsorship | when a company negotiates the right to use logos and names on retail products for a fee |
