| A | B |
|---|
| Aesthetic | Of pleasing appearance. |
| Asymmetry | Symmetry in which both halves of a composition are not identical. Also referred to as informal balance. |
| Balance | A condition in which different elements are equal or in the correct proportions. There are three types of visual balance: symmetry, asymmetry, and radial. |
| Color | The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light. |
| Contrast | The state of being noticeably different from something else when put or considered together. |
| Element | A basic constituent part. |
| Emphasis | Special importance, value, or prominence given to something. |
| Harmony | 1. The quality of forming a pleasing and consistent whole. 2. Agreement or concord. |
| Pattern | A repeated decorative design. |
| Pictograph | A pictorial symbol for a word or phrase. |
| Proportion | The relationship of one thing to another in size, amount, etc. |
| Radial Symmetry | Symmetry about a central axis. |
| Reverse Engineering | The process of taking something apart and analyzing its workings in detail. |
| Rhythm | A regularly recurring sequence of events or actions. |
| Shape | The two-dimensional contour that characterizes an object or area, in contrast to three-dimensional form. |
| Space | A free or unoccupied area or expanse. |
| Symbol | A thing that represents or stands for something else, especially a material object representing something abstract. |
| Symmetry | The correspondence in size, shape, and relative position of parts on opposite sides of a median line or about a central axis. Also referred to as formal balance. |
| Texture | The feel, appearance, or consistency of a surface, substance, or fabric. |
| Unity | The state of being united or forming a whole. |
| Value | The lightness or darkness of a color in relation to a scale ranging from white to black. |
| Variety | A thing which differs in some way from others of the same general class. |
