| A | B |
|---|
| Opinion Leader | Someone who has exceptional influence on others. |
| Public Opinion | The collective opinion of many people on some issue, problem, etc. |
| Mandate | A command or an authorization given by voters to its representative. |
| Interest Groups | Groups who try to shape public policy. |
| Public Opinion Poll | A survey to collect information about public opinion. |
| Straw Vote | A poll asking the same question to a lot of people. |
| Random | A sample in which every element in the population has an equal chance of being selected |
| Quota | A sample that shows the geneal characteristics of a community |
| Mass Media | Communications through radio, TV, newspapers |
| Sound Bites | Short new stories told in 30-45 seconds. |
