| A | B |
|---|
| alteration | A product-mix strategy in which a business makes changes to its products or product |
| Broad Mix | A description of the width of a business’s product mix offering many product |
| Cannibalization | The situation that exists when the sale of one of a company’s products takes away |
| Consistency | A product-mix dimension referring to how closely a company’s product lines are related |
| Contraction | A product-mix strategy in which a business removes, or deletes, product items or |
| Deep Mix | A description of the depth of a business’s product mix offering a great many |
| Depth | A product-mix dimension referring to the number of products and the assortment of sizes, |
| Expansion | A product-mix strategy in which a business expands its product mix by adding additional |
| Product Item | Each individual good, service, or idea that a business offers for sale |
| Product Line | A group of related product items |
| Product Mix | The particular assortment of goods and services that a business offers in order to |
| Trading Down | A product-mix strategy in which a business adds a lower priced product or product |
| Trading Up | A product-mix strategy in which a business adds a higher priced product or product |
| Width | A product-mix dimension referring to the number of product lines carried by a company |
