| A | B |
|---|
| Can determine advertising reach of magazine | By analyzing its circulation |
| Yankees might use this to promote game in NYC | Moveable billboard |
| Event planner uses this to promote event benefitting charity | Local TV station |
| Direct mail piece promoting sporting event | Should be designed to attract attention |
| Visible to search engine spiders | HTML text |
| Organization develops advance ticket sales to | Cover pre-event expenses |
| Demand for college homecoming game is greater than supply | Use lottery system to be fair to alumni |
| To increase revenue - college sell ads that | Appear on back of admission tickets |
| Sales promo. is a major part of S/E mktg because | The industry is highly competitive |
| 1st thing to know when trying to develop out of the box sales promo. | No particular source/technique has been developed |
| When dev. out of box sales promo | Must know who your target market is |
| Asking "What does sales promo. offer customers? | Determining incentive |
| How will customers receive this promo. | Determining delivery |
| Consideration when implementing ticket sales campaign | Immediate accessibility |
| Determined to provide the most exposure for ad in sporting event | Ads on race cars (NASCAR) |
| How to create brand awareness in baseball stadium | Signage on outfield interior walls |
| Likely to be visible to search engine spiders | HTML text |
| Promo. tool for professional sports teams | Programs (used during game & taken home) |
| Benefit of establishing good relationships with fans | Long term loyalty |
| Sports events such as basketball are | Unpredictable |
| Main feature of sports product | Athletes |
| Sports marketer considers lifestyles of fans | Segmentation based on psychographics |
| Extreme sports event would be targeted to | Young males 18-34 years of age |
| Included in event to add excitement | Celebrity appearance |
| When developing script for sports announcer | Important to make notes to help with name pronunciation |
