| A | B |
| Apprenticeship | Method of job training in which an employee in a union shop receives classroom training and on-the-job experience as a means of becoming an experienced journeyman |
| Journeyman | A person who has completed an apprenticeship and is fully educated in a trade or craft |
| Career | Profession or occupation a person takes in life |
| Lifelong learning | Upgrading and updating one's job skills and knowledge to keep pace with technological changes in a field |
| Initiative | Doing things without being told |
| Dependability | Doing what you say you will and completing your assigned duties |
| Adaptability | Adjusting to new situations |
| Cooperation | Working harmoniously with others |
| Goal setting | Process of outlining the steps to be taken to achieve a specific outcome |
| Patience | Taking the time to do things right |
| Creative personnel | Skilled in writing, art, and design |
| Entrepreneurs | Start their own business in one of the many areas available in the graphic communicaitons field |
| Skilled technical personnel | Operate sophisticated machinery and carry out tasks that directly involve machines, materials, and products; may receive apprenticeship training in order to learn a trade |
| Management personnel | Supervise the work of others and enjoy working with people |
| Support personnel | Link between products and customers |
| Engineers and scientists | Apply science and mathematics principles to research, design, and construct complex products |
| Tact | Being able to say the right thing at the right time |
| Courtesy | Being polite and having good manners |
| Enthusiasm | Being eager to help or take part in some activity |
| Self-control | Being able to control one's temper and emotions |
| Loyalty | Supporting a cause |
| Honesty | Being truthful in all things |