| A | B |
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| Cash Flow Statement | a monthly plan that tracks when you anticipate that cash will come into the business and when you expect to pay out cash |
| Balance Sheet | a summary of a business's assets, liabilities, and owner's equity |
| principal | The amount you borrow for a loan |
| Income Statement | a summary of income and expenses during a specific period |
| Start-up costs | projections of how much money you will need for your first year of operation |
| asset | anything of monetary value that you own, such as cash, real estate, or stocks |
| liability | a debt that you owe to others |
| personal financial statement | a summary of your current personal financial condition |
| collateral | something of value that you pledge as payment for a loan in case of default |
| Debt Capital | borrowed funds that must be repaid |
| Equity Capital | raising money from within your company or by selling part of the interest in the business |
| organization chart | a diagram of the company's departments and jobs with lines of authority clearly shown |
| Job description | written statements listing the requirements of a particular job |
| Buying behavior | the process individuals use to decide what they will buy, where they will buy it, and from whom they will buy it |
| trading area | the geographical area from which a business draws its customers |
| business philosophy | how the business should be run |
| business plan | a proposal that outlines a strategy to turn a business idea into reality |
| planograms | a computer developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores |
| Category management | a process that involves managing product categories as individual business plans |
| Product positioning | the image that a product projects |
| Product life cycle | represents the stages that a product goes through during its life |
| product modification | an alteration in a company's existing product |
| Product depth | the number of items offered within each product line |
| Product width | the number of different product lines a business manufactures or sells |
| product item | a specific model, brand, or size of a product within the product line |
| product line | a group of closely related products manufactured or sold by a business |
| Product Mix | includes all the different products that a company makes or sells |
| Product Planning | making decisions about what features should be used in selling a business's products, services, or ideas |
