| A | B |
|---|
| website design should make it easy | for visitors to find relevant info. |
| Maximize revenue with limited capacity | yield management |
| Ski resort bases prices on | what market will bear |
| Parking fees, program, refreshment | Part of overall price of event |
| Price concept includes ticket price, but also | value of overall experience |
| tangible benefit of surf board | wrist strap |
| company-focused objective for sports event | enhancing image |
| Why price marathon entry fees below normal rate | to encourage maximum participation |
| High price tickets - consumers buy less tickets | Ex. elasticity |
| setting prices lower than competition | penetration |
| Reason to not attend fireworks display downtown | traffic jam |
| more female restrooms than male | Ex. of adequate facilities |
| Expected at a sporting event | Safe environment |
| Advantage of e-mail | cost-effective |
| Why have space for ads in programs | generates more revenue |
| decides whether or not to publish news release | editor |
| Important to know when submitting press releases | media deadlines |
| You found errors in your press release already submitted | call media to provide correct information |
| Avoid these in press releases | your opinions |
| celebrity appearance to attract customers | Celebrity autographs CD's |
| Ad agency develops positive relationship with TV station | Generates publicity for its clients |
| Ad agency's public relations director must be | honest and professional |
| purpose of newsletters | to communicate with the public |
| celebrity had received bad press | he/she needs to volunteer for charity to overcome bad publicity |
