| A | B |
|---|
| Usually included in price of product | Transportation |
| Economy is in downturn | Use flexible priciing |
| Questionable pricing tactic | Developing a complex price structure |
| Unethical pricing practice | Sets price low to try to drive competitors out of business |
| Advantage of using bar code pricing | Easier to change prices |
| When analyzing vast amts of info., technology helps businesses | By determining best time to adjust prices |
| Business charges small co. higher price than large company | Price discrimination |
| 3 companies decide to sell their products at the same price | Price fixing |
| External factor that affects prices | Economic conditions |
| Why new co. would set prices low | To get market share ASAP |
| I will have to think about it before I can make the purchase | slow/methodical |
| Jami researched customs in foreign country where customer is located | She did not want to offend the customer. |
| What should George do to see if Sandy is happy with new furniture purchased. | Make a phone call |
| At the center of all marketing activities | Communication |
| Responsible for creating new package design | Product/service management |
| Mktg. function informing consumers and encouraging purchase | Advertising |
| Determines why consumers do what they do | Market research |
| Why employee might write a business letter | To sell goods/services |
| Most important component of a business letter | Message |
| How companies make brand promises to customers | Meeting/exceeding expectations consistently |
| Why must companies incorporate their values into all aspects of operation | Will reinforce promises to customers and build the brand |
| External factor that effects promotion | Govt. regulation of ads |
| How promotion benefits consumers | Helps them to select appropriate products |
| Business's one time ad in local paper of 1/2 price sale | Product promotion |
| Objective of institutional advertising | Demonstrate organization's role in community affairs |
| Which stage of life cycle focuses on differences between competiting products | Growth |
| Complex technical products require this type of selling | Personal |
| How do competiting businesses react to each other's product mixes | They play follow the leader |
| Ex. of publicity | Company's news release |
| Ex. of advertisement stereotyping | Cleaning product shows female mopping kitchen |
| Advertisement reinforces materialism | You can increase your social status by purchasing this product |
| New technology allows businesses to create | Individualized messages |
| Small business can use technological advances promote products | Info. can be communicated by more venues |
| Why have guidelines for promotion to children | Wrong kind of ads may affect their development |
| Regulation of international promotional activities | Laws governing promotion vary by country |
| Why are newspaper and TV's referred to as mass media | They reach a lot of people at the same timr |
| Ex. of out of home media | Electrical sign posted in a high traffic area |
| Positive word of mouth communication leads to | Increased sales |
| Amplified word of mouth | Providing info. to activists to share with others |
| Convincing everyone to try cosmetics you are loyal to | Organic marketing |
