| A | B |
|---|
| Appeal to people who have | Cisposable income ($$$) |
| Appeal to people for event | Using demographics |
| Producer needs to | satisfy customers |
| Males in Orlando ages 18-35 | niche marketing |
| Best to target specific groups | direct marketing |
| Most online banners are | interactive |
| Online advertising | sponsoring a website |
| Ad for ski resort | Snowboards |
| Tire producer advertiser | targets racing enthusiasts |
| 1st noticed on print ad | illustration (print ad) |
| BOA wants to create positive image with baseball | advertise on outfield walls |
| Paying celeb to be in ad | Endorsement |
| Need to explain details about computer | Provide in priint copy |
| Only 3 days left | encourages action |
| Baking soda gets rid of odors | uses |
| Expanding into international mkt. | necessary to adapt message per market |
| info on internet ads should be | broken into manageable sections |
| Content of internet ad should be interesting and concise (short) | limited space |
| Visitors to website need to | find relevant info. |
| Business asks customers to forward e-mail to friends | viral marketing |
| Most common use of opt-in e-mail mktg. | subscriptions |
| advantage of e-mail | it is cost effective |
| using e-mail in a timely manner | sending notice of tomorrow's sale |
| disadvantage of streaming e-mail video | requires high speed internet connection |
| successful mobile ad strategy | text message with coupon |
| Ad with brief video of hotel renovations | multimedia messaging services |
| scanning matrix with smartphone involves | quick response codes |
| sport/event industries often use electronic media to | motivate consumers to buy |
| Pro team earns revenue | by selling broadcast rights |
