| A | B |
|---|
| restaurant mails coupons | tactic |
| to be successful in selling | must know benefits of products |
| mislabeled canned food | product recall |
| Ex. of tactic | Drawing for birthday cake |
| make changes to products | to keep up with changing customer preferences |
| professional organizations develop standards | to promote product safety |
| Two for one | pricing |
| customer is looking a same type of computer sold by two companies | Brand X is on sale today |
| why use broad product mix | to promote one stop shopping |
| type of questions asked of potential customers | impersonal |
| New idea for a window cleaner | relates to product |
| product-service mgmt. relates to | quality |
| product-service mgmt included | warranties |
| one-stop shopping | Wal-Mart |
| Purpose of warranties and guaranties | Protect producer/seller |
| 100% satisfied or your money refunded | ex. of guarantee |
| Honda replaces motor within 25,000 miles | warranty |
| encouraging voters to go to polls in November | behavioral |
| marketing snow shovels to people in N.D. | geographic segmentation |
| Other than basic Microsoft Office software customer may have interest in | advanced computer graphics |
| children injured in strollers | product liability |
| psychographic segmentation | lifestyles |
| segmentation being used when promoting product to black males | demographics |
| most difficult customer to deal with | non-complainer |
| You have still not secured needed into from customer | use questioning statements |
| on what does the speed of asking customers questions depend | pace of responses |
| customer is interested in computer graphics | suggest a specific model |
| by what will the emphasis put on each phasenof selling process vary significally | product-client |
| toaster will toast bread | implied warranty |
| people send valentines in February | behavioral segmentation |
