| A | B |
|---|
| disagreeable customers | argumentative |
| I will wait until Sat. to buy this CD | slow/methodical |
| I would like that in writing before I purchase | suspicious |
| Making customer feel important | domineering/superior |
| handling customer's complaint | based on company policy |
| is complaint justified? | investigate the problem |
| customer not happy with one tab for party of 8 | company policy |
| how to prevent compalints? | accurately determine customer's needs/wants |
| pro team learns about target market's needs and wants | in a proactive/systematic manner |
| NCAA | sanctioning body |
| professional athlete | game is their occupation |
| helps create excitement at games | fans |
| ex. of marketing a sporting event | distribute flyers promoting NASCAR race |
| promoting/selling intangible item that is immediately consumed | unique to events |
| event mktg. promotes a(n) | unique experience |
| an event is produced and | consumed at the same time |
| involves licensing activities | merchandising |
| press releases for news conferences | media relations |
| marketing the premiere of a new Lexus model | buy commercial time on TV |
| responsible with matching up corporations with events | sponsorship management |
| characteristic of sport/event industry | provides products that are different for each consumer |
| benefits of purchasing sports product | sense of achievement/belonging |
| unique characteristic of sports industry | includes spectators & participants |
| pro expansion team | increased job creation - more consumer spending |
| food service tax - parking fees | provide fiscal impact to community |
| pro sports team benefit communities by | attracting tourist dollars |
