| A | B |
|---|
| call-for-action | direct mail mktg should |
| ambush-marketing | wanted to be viewed as a sponsor when not actually a sponsor |
| significant-others | Mark enjoys going with family to ballgames - he likes to spend time with |
| redesigns-logo | sports fans are losing interest - the team |
| goods-and-services | sport/event products are combo of |
| partnership | relationship between sponsor & sports entity (team) |
| brand-awareness | team name, mascot & logo are used to create |
| exclusivity-exposure | businesses purchase naming rights to arena - it provides |
| reading-back | make sure telephone order is correct by |
| trademarked-property | basis for licensing process |
| royalties | % of actual sales |
| counterfeiting | embedded watermarks on ticket discourages |
| exclusive-sponsor | only sponsor |
| colors-and-name | designing BB logo - important to focus on team |
| he-attends-grand-opening | celebrity is associates with Rick Hendrix dealership |
| spectators-and-participants | unique characteristic of sports industry - attracts |
| construction-costs | colleges sell naming rights to stadium to help pay for |
| write-it-down | taking detailed info. for telephone order |
| name-of-the-customer | 1st step in telephone sales - get the |
| affordable-prices | people are motivated to attend arena football because of |
| team-performance | Factors that affect team equity (perceived value) coaches, star athletes & |
| sports-media | broadcast baseball game |
| brand-image | Wrigley Field is considered to be a great place to watch a game |
| naming-rights | sports org wants business to sponsor event - offers |
| universally-appealing | why sports marketers have an advantage over other marketers because sports are |
| inconsistent | team wins some, loses some, team is |
| licensed-sports-apparel | effective way to increase brand awareness is to distribute |
| sponsorship-proposal | info. about sponsorship would be found in |
| entertained | many people come to a game to be |
| swimming | Michael Phelps would be particularly advertising for products that relate to |
| testimonial | celebrity is paid to use a product and discuss its effectiveness in a lengthy TV ad |
