| A | B |
|---|
| alteration | improvement of an established product |
| broad | many different product lines carried |
| consistency | associated with a narrow product mix |
| contraction | narrowing or decreasing number of product lines carried |
| deep | extensive variety within a product line |
| expansion | increasing number of product lines carried |
| narrow | limited product lines carried, typically very specialized |
| positioning | is all about perception, action marketers take to create a certain image of a product in the minds of the customers |
| product depth | number of items offered within each product line |
| product item | specific model, brand, or size of a product line |
| product line | group of closely related products manufactured by a business |
| product mix | all the types of products a company makes or sells |
| product width | number of different product lines |
| shallow | limited variety within a product line |
| trading down | adding a lower priced item to a line of prestige products to encourage purchases from people who cannot afford the higher priced product, but want the status |
| trading up | adding a higher priced product to a line to attract a higher-income market and improve the sales of existing lower priced products |
| deceptive advertising | advertising that misleads consumers, either by making unjustified claims regarding a product's composition, qualities, sponsorship, or performance or by omitting a material fact concerning the product's composition, qualities, sponsorship, or performance |
| false statements of fact | advertising that appears to be based on facts which are, in fact, scientifically untrue, is deceptive |
| indirect distribution | intermediary/middleman involved in channels of distribution |
| selling activity policies | guidelines for sales people |
| terms of sale policies | determining conditions that apply to each type of sale |
