| A | B |
|---|
| Business Image | The view or opinion that customers have about a business. |
| Channel | Pathway of distributing products to consumers |
| Channel Length | Total number of channel members in a channel of distribution. |
| Channel Management | Processes by which marketers ensure that products are distributed to customers efficiently and effectively. |
| Channel Members | Businesses or individuals who assist in moving goods and services from the producer to the consumer. |
| Pricing | Marketing function that involves determining and adjusting prices to maximize return/profit and meet customers' perceptions of value. |
| Pricing Objectives | Goals a company hopes to accomplish through its pricing strategies. |
| Position | Image or impression of a business organization or product compared to competitors. |
| Positioning | A product mix strategy in which a business creates a certain image or impression of a product in the minds of consumers. |
| Product | Marketing element referring to what goods, services or ideas a business will offer its customers. |
| Product Brand | A name, term, symbol or design (or combination of these) that identifies a product and distinguishes it from competitors' products. |
| Product Life Cycle | The stages through which goods and services move from the time they are introduced on the market until they are taken off the market. |
| Product Development | The efforts involved in the creation of a new product. |
| Product Differentiation | A strategy for making a product appear different form similar products on the market. |
| Product Line | A group of related product items. |
| Product Manager | An individual who monitors one or more existing products and develops new products. |
| Product Mix | The particular assortment of goods and services that a business offers in order to meet the needs of its markets and its company goals. |
| Product Placement | A type of "other" media that uses products as props in movies, television shows, and computer games. |
| Product-Related Services | Services that are offered with a product such as maintenance, delivery, or repair |
| Product-Service Management | A marketing function that involves obtaining, developing, maintaining and improving a product or service mix. |
