| A | B |
|---|
| Involves locations & methods used to make products available to customers | distribution |
| Number of times per ad, game, or show that a product or service is associated with an athlete, team, or entertainer | gross impression |
| Common characteristics of a group, such as age range | demographics |
| Ways to make customers aware of products and encourage them to buy | promotion |
| Creation and maintenance of satisfying exchange relationships | marketing |
| Whatever people are willing to spend their money and spare time viewing | entertainment |
| What a business offers customers to satisfy needs | product |
| The number of viewers a program attracts | ratings |
| Describes how a business blends the four marketing elements of product, distribution, price, and promotion | marketing mix |
| Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses | discretionary income |
