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SEM I- 1.01 Vocabulary

AB
MarketingThe process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
GoodsTangible objects that are useful to consumers.
ServicesIntangible and include tasks or acts performed for a customer for a price or fee.
Sports MarketingThe process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
Entertainment MarketingInvolves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
ParticipantA person or group that participates or partakes in the event.
SpectatorObservers of an event.
SponsorBusinesses or organizations that pay to associate their names or products with a sporting event.
Event MarketingDesigning or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.


Marketing Teacher
Chase High School
Forest City, NC

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