| A | B |
|---|
| Target Market | consists of a group of people that have similar needs and wants. |
| Marketing Mix | consist of a blending of the marketing elements (product, price, distribution, and promotion). |
| Marketing Strategy | provides vital information on how a business will meet its goals of satisfying customers that will result in making sales and profits. |
| Media Sources | Provide specific information about products and services. |
| Government Agencies | Inform consumers and may handle consumer questions. |
| Business Sources | are available as a public service and to sell products and services. |
| Department Stores | Provide broad product lines and highlight their service |
| Discount Stores | Highlight their offering of lower prices for products. |
| Specialty Stores | Provide a special line of products. |
| Supermarket | Large, full service store that offer many brands of products. |
| Convenience Stores | Provide popular items, offer long operating hours, and are usually located in highly accessible areas. |
| Specialty Superstores | Provide wide variety of limited products at low prices. |
| Superstores | Provide a wide variety products in the retail services such as food, bakery, auto, and electronics. |
| Warehouse Clubs | Provide products in large quantities at practical prices. |
| Factory Outlets | Provide high-quality products at low prices. |
| Vending Machines | provide products through automation. |
| Non-Store Shopping | Allows purchasing of goods and services by telephone, computer, television, fax, or door-to-door. |
| Personal Contact | “Word of mouth” advertising. |
