| A | B |
|---|
| Distorting Statistics | using numbers and percentages in a misleading way |
| Appeal to Pride / Shame | making someone feel bad without something |
| Plain Folks | using everyday people to sell a product |
| Bandwagon | everyone else is doing it, so you should too! |
| Slogan | a short, memorable phrase |
| Testimonial | using a famous person to endorse a product |
| Faulty Cause-and-Effect Reasoning | saying one thing causes something else, when it doesn't |
| Logo | an artistic symbol of a product or idea |
| Hasty Generalization | drawing a conclusion from too few examples |
| Exaggeration | making the problem or solution seem bigger than it is |
| Jingle | a catchy tune to sell a product |
| Mud-slinging | name-calling |
| Fallacy | a breakdown in logic |
