| A | B |
|---|
| Balance | Graphics don’t overpower text |
| Balance | Page is not too heavy on one side or the other |
| Proximity/Unity | Distance between elements on a page |
| Proximity/Unity | Used to demonstrate a relationship or a lack of relationship between elements |
| Alignment | Justification of elements |
| Alignment | Related items should be justified the same to emphasize their relationship to each other |
| Repetition/Consistency | Consistent pattern of font and color schemes and graphic types; repeated fonts, color schemes, or graphics |
| Repetition/Consistency | The graphics that are used all relate to the topic of the publication |
| Contrast | the use of color and size to emphasize the most important elements on a page |
| White Space | blank or negative space on a page |
