| A | B |
| ANONYMITY | when the identity of the research subjects is not known to the researchers |
| CASE | one individual subject participating in the research is a |
| CONFIDENTIALITY | the ethical principle of not disclosing the identity of the research subjects |
| COERCION | forced participation in research; this is unethical |
| CONSTANT | when a measure does not vary, it is a |
| VARIABLE | something that varies and can be measured empirically |
| PREDICTOR | a variable used to predict a future outcome; this may be a stimulus, background factors, previous behavior, attitudes |
| CRITERION | a future outcome that we are trying to predict |
| INDEPENDENT | a stimulus or background factor is this kind of variable |
| DEPENDENT | a response or decision made by the subject is this kind of variable |
| INFORMED CONSENT | we must obtain this from our research subjects in order for the research to be ethical |
| NARRATIVE | data which are descriptive words rather than numbers |
| FOCUS GROUP | a qualitative research technique which interviews a group of people |
| SAMPLE | those subjects selected from the population who were actually observed |
| HYPOTHESIS | a prediction about what we expect the data to show |
| INTROSPECTION | research in which the researcher merely self-reflects |
| QUALITATIVE | research which produces data in narrative or visual form |
| RICHNESS | qualitative research produces data that are high in |
| PRECISION | qualitative research produces data that are low in |
| HAWTHORNE | the name for the effect that observation has on the behavior being observed |