| A | B |
| Ethics | person's sense of right and wrong |
| Communication | process of sending and receiving messages |
| Sender | person who transmits a message |
| Receiver | person who intercepts a message and then decodes it |
| Feedback | reaction that the receiver gives to a message offered by the sender |
| Communication Barrier | any obstacle that gets in the way of effective communication |
| Written Communication | any communication that must be read |
| Oral Communication | communication that is primarily spoken |
| Nonverbal Communication | facial expressions or body movements used to express attitudes or moods about a person, situation, or idea. |
| Symbol | anything that stands for an idea and used for communication |
| Intrapersonal Communication | an inner dialogue conducted with oneself to access one's thoughts, feelings, and reactions |
| Interpersonal Communication | communication that takes place any time messages are transmitted between 2 or more people |
| Rhetoric | art or study of public speaking |
| Orator | person who delivers oratory and uses words effectively |
| Logical Appeal | use of sequence, analysis, organization, and evidence to prove a point and persuade |
| Emotional Appeal | persuasive technique that involves using issues and values such as patriotism, family, and honor to win favor with the audience |
| Ethical Appeal | persuasive quality based on the speaker's natural honesty, sincerity, and committment to what is right and good |
| Dialogue | conversations between actors, two persons, or groups |
| Motivation | an inner drive, need, or impulse that causes a person to act |
| Stereotyping | labeling every person based on a preconceived idea as to what that group represents |