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Chapter 27: The Postwar Boom

AB
consumerismThis is the preoccupation with buying material goods.
Dr Jonas SalkHe developed a vaccine against polio.
franchiseThis is a company that offers the same products or services in many locations - McDonalds
planned obsolescenceThis is a marketing strategy in which manufacturers purposely design products to wear out or become outdates in a short period of time.
conglomerateThis is a major corporation that includes a number of smaller companies in unrelated industries.
baby boomThe height of this unprecedented population explosion was in 1957.
film in the 1950sstereophonic sound, popular culture, three-dimensional images, and wide-angled images
radio in the 1950sfocus on specialized audiences, increase in advertising revenue, focus on local and community interests, and popularization of African-American culture
television in the 1950sI Love Lucy, "Golden Age", Father Knows Best, and glorification of white America and the Western frontier
rock 'n' rollElvis Presley, Chuch Berry, roots in rhythm and blues, and simple melodies and lyrics
Beat movementbeatriks, individuality, Jack Kerouac, and non-traditional forms of poetry


Jackson County Central High School

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