| A | B |
|---|
| Design Elements | Basic components that artists use in producing artworks, the "building blocks" of all designs to express ideas |
| KISS Principle | states that design simplicity should be a key goal and that unnecessary complexity should be avoided |
| Shape | An enclosed space defined by line, color, value, or texture. |
| Color | Wavelengths of light as interpreted by the human eye |
| Texture | Refers to surface quality; smooth, rough, soft. |
| Space | The distance around, between, above, below and within an object on a surface. |
| Value | Refers to the lightness or darkness of a design and is often an important element where there is the absence of color |
| Hue | technical term for "color" |
| Primary Colors | These 3 colors are the base colors for every other color on the color wheel. |
| Secondary Colors | Orange, Green, Purple |
| Complimentary Colors | Colors that are opposite each other on the color wheel |
| Intensity | Purity and strength, brightness or dullness of a color |
| Cool Colors | Colors like blue, green, and purple (violet). |
| Warm Colors | Colors such as red, yellow, and orange. |
| Neutral Colors | White, Black, Gray, Brown |
| RGB | Colors displayed by t.v. and computer monitors |
| CMYK | Color method based upon pigments (ink). “ |
| Pantone Colors | Referred as "Spot Color" |
| Design Principles | The different ways that the ELEMENTS OF ART are ordered and arranged within in a design. |
| Balance | Refers to the way the art elements are arranged. |
| Assymetrical Balance | Informal Balance |
| Symmetrical Balance | Formal Balance |
| Radial Balance | elements radiate out from a center point in a circular fashion |
| Emphasis | Center of Interest |
| Proportion | Size relationship of visual elements |
| Movement | Achieved through the placement of repeated elements which invite the eye to move from one area to the next |
| Contrast | Refers to the differences in values, colors, textures, shapes and other elements. |
| Repetition | Use of visual elements throughout a design help to create movement, rhythm, and consistency-repeats colors, shapes, or lines |
| Alignment | Strategic placement of visual elements |
| Proximity | Items that are related should be placed by each other |
| Variety | Refers to the use of an art element(s) to achieve diversity and change. |
| Unity | When all the parts of a design work together |
| Message Analysis | Process of analyzing things that will influence the design such as the target audience, men or women, age, location of the design, billboard, magazine, etc |
| Rule of Thirds | Tic Tac Toe grid used to place visual elements |
| Line Length | The measurement of a line of text |
| Optical Center | his is slightly to the right of and above the actual center of a page. |
| Eye Movement | The path the eye follows through a design |
| Thumbnail Sketch | Small, simple, rapidly drawn designs for various ideas of a layout |
| Rough Layout | Actual size, redrawn version of a thumbnail sketch with refinement that is truer to design |
| Camera Ready | Shows how the printed piece will look when finished. |
| White Space | The distance or area between or around things. |
| Line | an outline or contour, showing the edge of something. |
