| A | B |
|---|
| Principle | A fundamental, primary, or general law or truth from which others are derived. |
| Design | To plan and fashion artistically or skillfully. |
| Balance | Graphics don't overpower text and the page is not too heavy on one side or the other. |
| Proximity | The distance between elements on a page. |
| Unity | Used to demonstrate a relationship or lack of a relationship between elements. |
| Repetition | Repeated fonts, color schemes, or graphics. |
| Consistency | A pattern of fonts, color schemes and graphic types. |
| Contrast | The use of size and color to emphasize the most important elements on a page. |
| White Space | The blank or negative space on a page that is used to give the reader's eyes a break. |
| Element | A piece of the whole. |
