| A | B |
|---|
| AIDA | Attention, Interest, Diesire, Action |
| Line | Help unify a display & reinforce a theme |
| Balance | Left & right sides are identical |
| Proportion | The relation of one item to another in terms of size |
| Radiation | the parts of the design are spread out like rays from a central point |
| Stair-step | arranged in a series of steps going up or down |
| Pyramid | Shaped like a triangle |
| Zig-zag | similar to a pyramid except it is not built up |
| Repetition | arrangement that uses items of the same or similar type and aligns them in exactly the same manner |
| Graduation | Gradual change in the size or colour of the units in the design |
| Interference | helps to unite or join together items in a group |
| Dominance | When an idea or item is given more important |
| Red | action, confidence, courage, vitality |
| Green | life, nature, well being |
| Yellow | wisdom, joy, happiness |
| Dark tones | make an item appear heavier |
| Light tones | makes an item appear lighter |
| Gradation | transitioning from one colour to another |
| Primary Colours | Red. Green, Blue |
| Secondary Colours | made by mixing two primary colours |
