| A | B |
|---|
| Alignment | Where something is placed |
| Balance | Do both sides look equal |
| Contrast | Black on white/White on black |
| Brochure | Trifold of a permanent nature |
| Business Card | Personal information |
| Newsletter | Periodic publication |
| Flyer | One page/One time only publication |
| Proximity | Are the graphics close to the text? |
| Repetition | The same thing presented multiple times |
| Consistency | Are colors and backgrounds the same? |
| White space | Area with no text or graphics |
| Target audience | Users of publications |
